Joico has been a leading manufacturer of hair color and care products for 45 years. This brand led the way in developing keratin-based strengthening hair color treatments. Further innovations dialed in a more beneficial and long-lasting hair color application. More recent advances such as the Quadramine Complex, Bio-Advanced Peptide Complex and cutting-edge ArgiPlex and SmartRelease technology set Joico permanent and temporary color, hair care and styling products apart.<\/p>\r\n","link":"https:\/\/www.laladaisy.com\/brand\/joico\/","name":"Joico","slug":"joico","taxonomy":"product_brand","parent":0,"meta":[],"meta_box":{"brand_logo":[]},"_links":{"self":[{"href":"https:\/\/www.laladaisy.com\/wp-json\/wp\/v2\/product_brand\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laladaisy.com\/wp-json\/wp\/v2\/product_brand"}],"about":[{"href":"https:\/\/www.laladaisy.com\/wp-json\/wp\/v2\/taxonomies\/product_brand"}],"wp:post_type":[{"href":"https:\/\/www.laladaisy.com\/wp-json\/wp\/v2\/product?product_brand=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}